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Textured Chocolate Brown: Pantone’s Color of the Year

It’s no secret that we love pinks, blues, and all things color. But lately, we’ve been obsessed with neutrals. Brown is such a warm and inviting color, no surprise it is the official color of the year!

Meet Mocha Mousse, Pantone’s Color of 2025

It’s always exciting to see Pantone release its designated Color of the Year, and we were delighted to learn that this year’s is Mocha Mousse, a beautiful soft brown.

Pantone says the color “extends our perception of brown, crossing from the humble and earthbound to the luxurious and aspirational.”

Pantone notes that this brown radiates a quiet elegance, and we couldn’t agree more.

Discover Our Swim and Resort Wear in Chocolate Brown

Whether shopping for an upcoming getaway or for a neutral swimsuit, begin your search with our collection of Textured Chocolate Brown swimwear and cover-ups. Inspired by tropical palm bark, this earthy hue adds warmth and versatility to your wardrobe for day-to-night elegance.

Helen-Jon-Textured-Chocolate-Brown-Mocha-Mousse-Pantone-Color-of-the-Year-2025

Here are a few highlights from the collection:

Embrace your sporty side with the chic Ballet Bralette and matching Shirred Bottom. This would be the perfect look for surfing in Cabo or lounging on a sunlit deck.

 

Helen-Jon-Ballet-Bralette-Textured-Chocolate-Brown

 

If you’d like an eye-catching pop of color, consider our Over the Shoulder String Top and String Bottom in Textured Chocolate and Coral. The coral binding pairs beautifully with the rich brown. Wear it with the effortless Camp Shirt Cover-Up in coral to complete your beachside look.

Helen-Jon-Over-the-Shoulder-Bikini-Top-Choclate-Coral

For more coverage, consider our timeless Ballet One-Piece, inspired by elegant ballet silhouettes. Pair it with our lush Essential Wrap for a touch of color.

Helen-Jon-Ballet-one-piece-chocolate-brown

And, we’ve saved the best for last — our Claudia Crochet Midi Dress. Handwoven, soft, and luxurious, slip this dress over your go-to bathing suit such as our Reversible String Bikini Top and Tunnel Side Hipster in Paradise Palm, or wear it as a flirty dress all on its own!

helen-jon-claudia-crochet-midi-dress-chocolate-brown

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While waiting for spring and summer to arrive, transport your senses somewhere warm by incorporating shades of brown into your wardrobe.

 

We’d love to hear your thoughts about 2025’s color of the year. Remember to tag us or message us on Instagram at @helenjon.

 

 

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